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Oracle Magazine contains technology strategy articles, sample code, tips, Oracle and partner news, how to articles for developers and DBAs, and more. Oracle (NASDAQ: ORCL) is the world's largest...Read More


Which CMS Is Right For Me?

If you're wondering which CMS is the right one for your organization, this comprehensive guide will take you through the various options available, detailing the pros and cons of each. Download...Read More


How to Buy a Phone System

Considering a new phone system for your business? The Phone System Buyer's Guide from VoIP-News provides you with all of the information you need to make a more informed decision. The Guide helps you...Read More


Sales Force Automation Comparison Guide

Businesses of all sizes can benefit by automating all aspects of their sales processes with an SFA (Sales Force Automation) solution. But due to the sheer number of features that most SFA solutions...Read More




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Business Intelligence on the Rise Among SMB's


More SMBs (small and medium businesses, or companies with up to 999 employees) in the United States are seriously considering using BI (business intelligence) software tools to help them better understand market drivers for sales and forecasting, and for increasing their profit margins. There are about 6.3 million SMBs in the U.S., with about 98 percent of them being SBs (small businesses, or companies with up to 99 staff).

These findings emerge from a recent survey on US SB & MB IT assessment trends by New York-based Access Markets International (AMI) Partners, Inc. Companies go through a large volume of consumer data and BI helps make sense to data-mine that information to drive sales and better position marketing and messaging.

PC-enabled Small Businesses in the U.S. are interested in running BI on their consumer data to drive and monitor performance against the competition, says Nichelle McKenzie, New York-based Research Analyst at AMI-Partners. The payoff is rapid innovation, new marketing ads, and new channels to boost their profit margins. Almost 80 percent of Small Businesses try to understand TCO (total cost of ownership) before purchasing BI products/services. Thats because they want these purchases to be a part of their overall IT strategy.

One factor driving Small Businesses to adopt BI is the feeling that the existing software is no longer adequate. The chart below highlights the current brand usage for BI software applications among SMBs in the U.S. BI usage among brands is low but BI is a growing area for vendor investment in 2009. There is no dominant market leader in the BI space, so the opportunity to make a mark is huge.



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