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How to Buy a Phone System

Considering a new phone system for your business? The Phone System Buyer's Guide from VoIP-News provides you with all of the information you need to make a more informed decision. The Guide helps you...Read More


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Oracle Magazine contains technology strategy articles, sample code, tips, Oracle and partner news, how to articles for developers and DBAs, and more. Oracle (NASDAQ: ORCL) is the world's largest...Read More


Sales Force Automation Comparison Guide

Businesses of all sizes can benefit by automating all aspects of their sales processes with an SFA (Sales Force Automation) solution. But due to the sheer number of features that most SFA solutions...Read More


Which CMS Is Right For Me?

If you're wondering which CMS is the right one for your organization, this comprehensive guide will take you through the various options available, detailing the pros and cons of each. Download...Read More




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HP Rolling the Dice on Data Warehousing

Shortly after taking the helm of Hewlett-Packard in early 2005, Mark Hurd realized that, despite being one of the world's leading technology suppliers, HP had an embarrassing and crippling technology problem.

There was no easy way for executives to get a picture of what was happening in the entire company.

Each unit of the Palo Alto, California, computer giant had its own systems for tracking information about crucial areas like inventory, component costs and marketing expenditures. No central system pulled all the data together into what Hurd liked to call "a single version of the truth."

Hurd developed his passion for that quest during a previous job running the Teradata division of NCR. Teradata pioneered a technology called data warehousing, which allows managers to get a coherent picture of a company's inventory, production, marketing and sales.

With all of that information at their fingertips, employees can sift through and see once-hidden trends. Such technology helps companies like Wal-Mart Stores determine which shirt colors are preferred by people in Cincinnati, tells Best Buy what offers it should dangle in front of online shoppers in mid-March and suggests to Wynn Resorts which frequent gamblers should be coddled.

To Hurd, who rode his success at Teradata into the chief executive's spot at NCR, data warehousing is a vital tool for making a business much more efficient.

He had a few options for fixing HP's information problem: buy Teradata's products, acquire Teradata outright or have HP build its own data warehousing technology.

Taking a large risk, he chose the third option, encouraging HP engineers to meld decades-old technology inherited from the Compaq Computer acquisition with HP data analysis software to create a product called NeoView.

Hurd declined to be interviewed about HP's data management strategy. But Randy Mott, HP's chief information officer, said, "Mark made the assessment that he did not...



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