Search Content

WhitePapers


Sales Force Automation Comparison Guide

Businesses of all sizes can benefit by automating all aspects of their sales processes with an SFA (Sales Force Automation) solution. But due to the sheer number of features that most SFA solutions...Read More


Oracle Magazine

Oracle Magazine contains technology strategy articles, sample code, tips, Oracle and partner news, how to articles for developers and DBAs, and more. Oracle (NASDAQ: ORCL) is the world's largest...Read More


Which CMS Is Right For Me?

If you're wondering which CMS is the right one for your organization, this comprehensive guide will take you through the various options available, detailing the pros and cons of each. Download...Read More


How to Buy a Phone System

Considering a new phone system for your business? The Phone System Buyer's Guide from VoIP-News provides you with all of the information you need to make a more informed decision. The Guide helps you...Read More




View All Whitepapers

Congratulations to Citysearch!

When a long-standing Internet brand and IAC property redesigns, itís bound to garner much buzz and attention.†Citysearch, a pioneer in the local search market, recently unveiled the†beta of their site redesign. Adaptive Path is thrilled to see the beta and is proud to announce our involvement in that effort.

In early 2008, my team and I had the opportunity to work closely with the very talented Citysearch team to redesign the Citysearch web experience and to take local neighborhood search to the next level.

As you may have read on TechCrunch the beta siteís key themes ripple through the entire redesign:

  • More local : Expanded local coverage now reaches deep into your local neighborhood. Itís easier than ever to find local businesses and activities that are near to you, since the new site hones in on over 75,000 towns and neighborhoods. And the information about local businesses restores the balance among key voices: users, city editors and merchants.
  • More social : Itís easier than ever to participate, contribute reviews and post opinions. The new site also provides deeper connections with social networks, starting with Facebook Connect.
  • More intuitive : Streamlined search and navigation gets you to content easier than ever, while simplified registration and review posting makes it quick to get involved.

Citysearch was hard at work on redeveloping their technical infrastructure when they approached Adaptive Path last winter. Adaptive Path began working intensely with Citysearch to design the interfaces and interactions that would leverage the new opportunities available in their technology platform. The beta site represents the resulting work from the Citysearch-Adaptive Path collaboration. The level of collaboration with the Citysearch team was intense. We worked side-by-side to envision the new site and craft the new Web experience.

As the site design rolls from beta into full launch, there will be an opportunity to discuss our work in greater detail, but for the time being, I want to express my thanks to the people that made all of this possible. On the AP side, I want to thank my colleagues Chiara Fox, Lucie Moses, Margaret Shear, Peter Merholz and Todd Elliott for ensuring that the resulting Citysearch experience was exceptional, and for the energy and enthusiasm that characterized our collaboration with Citysearch.

I would also like to thank the immensely talented and dedicated Citysearch team: Annouchka Yameogo-Stanzler, David Arnerich, Eric Small, Hal Oreif, Holly Van Dyke, J.F. Boisvert, Mike Phillips, Moonie Lantion, Nils Devine, Robert Moritz, Rob Rhoden, Sue Antico, and the ever-inspired, ever-energetic Citysearch CEO Jay Herratti.

The beta represents a new phase in the Citysearch experienceÖone that will fundamentally improve user engagement in local content and knit together social media and local search. Iím delighted to have reached this milestone alongside the Citysearch team, and eager for what comes next.

Read more about the beta launch:


Related Salesforce Mobile Articles

How to Finance Human Capital Projects


People are constantly investing. Much more so of their own feelings and emotions that their own money. When people invest of themselves, they prefer their human investment to be returned at some stage. If you are supportive of a friend or peer, you...

Read more about How to Finance Human Capital Projects...

Lasso's Real Estate CRM


The news as of the first cup of coffee this morning, and the music is Rev. Gary Davis's classic country blues album, Say No To The Devil. The Jefferson Airplane's Jorma Kaukonen is only one of the more high-profile rock artists who've been heavily...

Read more about Lasso's Real Estate CRM...